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Article: Pricing in Perspective

Lady lounging at home in a YALA Violet Tank Top
Our Team & Values

Pricing in Perspective

 

'Why is this so expensive?'

We receive this question periodically, and we welcome it! As consumers, it is essential to question the cost of what we spend our money on for several reasons. Spending within our budget to meet our financial obligations and goals is the first cost consideration for most of us.

For some people, it ends there, but if you are reading this, there is a good chance you are concerned with more than just the price tag. Quality, longevity, sustainability, social responsibility, safety, environmental impact, and a brand's transparency in these matters are all things that thoughtful consumers also consider alongside cost.

Safety Over Savings

To become more conscious consumers, we need to consider the direct relationship a price tag has to the quality of life for everyone involved in bringing it to market and extend that relationship further to the end users, the planet, and future generations! With far-reaching goals like these, you cannot cut corners or jump from factory to factory to save a few bucks.

There are high costs associated with creating sustainable and socially responsible products. Special equipment and systems requiring more maintenance and training must be implemented, like our closed-loop system, which captures, cleans, and reuses 98% of the water used to process YALA's raw bamboo into bamboo viscose fabric. These systems are not standard for making bamboo fabric today, but we choose them to reduce our water use and to protect the water sources in our production area.

Even before a natural fiber gets processed into fabric, some choices dictate the ecological impact of growing and harvesting it for production. We work primarily with Bamboo because of its environmental benefits, but it is not the easiest plant to harvest. YALA's bamboo gets hand-harvested, stock by stock, to maintain the integrity of the soil and provide jobs in the region where it grows organically and prolifically. These non-mechanized methods are not the fastest or cheapest, but they infuse nitrates into the soil, prevent erosion, and generate financial abundance for people in the rural area where it grows, rather than simply extracting from it.

People Over Profits

YALA provides living wages, healthcare, PTO, and flexible work-life balance schedules to our Southern Oregon employees, which our customers feel good supporting.

Our Production Partners in China enjoy similar benefits because China's labor regulations ensure they are not overworked or underpaid. The government also maintains strict safety and work regulations that protect our production partners with extensive training and a safe working environment. Many clothing and bedding brands that were previously produced in China have moved elsewhere to avoid these regulations and reduce costs.

Fair Trade Garment Workers

Our workers stick around because of our commitment to the well-being of everyone in our supply chain. Many of them have been with us for a decade, in an industry where it is more common for people to quickly shift from factory to factory in search of safer conditions or better pay.⁠

Our production facilities recently achieved top marks for safety and social responsibility by OEKO-TEX STeP. Oeko Tex is a leading certification organization in the textile industry.

STeP stands for Sustainable Textile & Leather Production and is a certification system for environmentally friendly and socially responsible production facilities along the supply chain. STeP by OEKO-TEX® aims to continually improve production conditions and health and safety in all business areas.

Fair Trade Garment Workers 2

This is just one of the many certifications we’ve achieved and maintain. Certifications enhance our transparency as a brand. They are another cost that ensures we maintain integrity with our words through actions.

Our business choices aren't cheap, and we can't compete price-wise with colossal brands that prioritize quantity, high profits, and low price points above quality, employee compensation, ecological stewardship, and worker safety. We don't want to!

Prioritize Your Values

Instead, our women-led small business relies on people who share our values and appreciate our products' comfort and natural benefits. People who understand that paying a bit more ripples out in benefits far beyond their closets. Not everyone understands or agrees with these priorities, and that's ok.

Three Ways to Save on YALA

Even if you agree with higher price points for the greater good, who doesn't want to save some money where they can? Here are three ways to get YALA sleepwear, loungewear, and bedding at a reduced price:
Subscribe to our Newsletter to get 20% off your first purchase! This is the best way to hear about upcoming sales and promotions. You can also join our text club to receive occasional deals exclusive to SMS text subscribers.
Shop YALA Outlet New items are always being added, and everything is marked down up to 50% off, 24/7. Additional promotions sometimes bring these savings up to 70%.
YALA Points, Rewards, and Referral Program Every purchase you make at YALA earns you reward points redeemable for discounts on future purchases. Save them to get great deals outside of our promotional sales.

Learn More

Want to learn more? Check out our informative blog, or ask us specific questions directly. We do our best to respond promptly and transparently. Your questions could inspire our next PSA!
Are you still wondering how the price you pay for clothing affects the people who make it? Don't just take our word for it. Check out The Guardian's article on Los Angeles Garment Workers.
Ready to invest in some responsibly made apparel and bedding? Shop YALA 

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